News
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
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Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Venke Sharma joins Sprinklr after departing from Disney
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role
Two boards become one as supervisory and management boards merge.
24 hours with...Prateek Sethi
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
BEI Confluence takes on new clients, bolsters leadership
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
Brand ambassador round-up: Week of 15 April
Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.
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Omnicom posts 4% organic growth in Q1, beats expectations
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
Sustainable branding in the age of climate consciousness
There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
Ministry of Road Transport & Highways calls for 360-degree creative pitch
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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