PROJECTS OF INTEREST

EVERY JOURNEY BEGINS WITH A STEP

…that can be of interest for you are:

Aglow Projects

DOING THE RIGHT THINGS FIRST

      Projects

The range of projects will change over time.

“Give all your attention to your project and I mean all your attention. Why not? What do you think you can gain by holding back?”

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      Aglow is currently and have been involved in a number of different projects. What they all have in common is the need of breaking new ground, creating access to new markets and customers.

“To create a project you have to have a clear beginning and an end with a clear goal in mind”

“Aglow will take the project from the innovative stage into the industrial stage”

Complete New Product Strategy: This project included a number of phases starting with discovery of the product potential and what is happening on the market in this particular segment. Over a four-week period we held a number of sessions to gather complete knowledge about the product features and potential in the company. At the same time the market was investigated directly or via the expert network that was identified early in this phase.

The next phase was to get a commitment from the owner of the company to adopt a completely new approach towards the market. This was accepted as a new distribution and sales channel in parallel to the other existing channels that had been established previously. Then the development of the new concept began and after three months the new channel was ready to take off.

In the third phase the new channel was executed and put in place in one specific market segment. The result was that the new sales channel not only generated a positive cash flow but also increased sales for the other existing channels. This is because of the increased awareness of the product capability and market maturity in this segment.

New Sports Forum Concept: The need for companies to deal with employees and fitness is not getting smaller, and at the same time you need new ways to get people’s attention. Aglow is helping a completely new company to start up its ideas of how to support companies with a sport activity over a number of months. This will activate, inspire and create a new platform for the group of people involved in the exercise. The result is that companies can buy a package from the Sports Forum and get a continuous input to the process of being a good employer for their employees as well as getting highly motivated and healthy people to work with.

Product Design and Launch: Taking a working prototype to the market requires a couple of steps and investments of money and time. The result is a product that can be manufactured and distributed according to the market needs and requirements. Going from one or two prototypes to full-scale production of over 3,000 units with a world-wide distribution model.

Strategic Report: This project was about getting a strategic road map and message to the board of directors of a large Norwegian wholesaler. The project included a number of activities for scanning the market potential, talking with suppliers, interviewing the existing organization, writing the plan and presenting the findings, potential and actions to be taken.